Over time, the word "addictive" has been used positively when describing games, and it makes sense that a good game is one you can't stop playing. However, addiction is nurtured by bad games too, as evidenced by my habitual playing of Aeternum: New World.
I love how language can evolve but we need to be careful about the shape it takes, especially when there are others who will exploit a word's meaning for malicious purposes. We need our language to differentiate a good game you can't stop playing and a game that's designed to be addictive for financially abusive reasons, because right now companies such as Amazon Games are relishing in the obfuscation.