The game industry is currently making a performance of tackling the loot box debacle, and a performance is what it is.
The ESA announced that console makers will require the odds for in-game gambling purchases to be disclosed. They only did this after the FTC got involved, and they're only doing it to make a show for the government.
While the ESA and game publishers pretend to be proactive, it's important to stress that the "AAA" game industry cannot be trusted to regulate itself. It had that chance, it's repeatedly blown that chance, and it won't ever take that chance seriously.
